The short answer
Count discussions over equal periods, check how large the numbers are and see whether growth is speeding up. Then read the posts to decide whether they relate to treatments you offer. More discussion gives you something to research; it does not tell you how many bookings to expect.
Choose what you will count
Choose one measure, such as unique public posts that match a defined topic search. Keep that definition the same, along with the platforms, locations, languages and length of each period. Search-interest scores and social post counts measure different things. Adding them together does not give you a patient-demand figure.
Show the counts behind the percentage
In this made-up example, the discussion count rises from 1,000 in one week to 1,380 in the next. The calculation is (1,380 − 1,000) ÷ 1,000 × 100 = 38%. Publish both counts alongside the percentage. Five discussions becoming ten is a 100% increase, but the numbers are much smaller.
| Measure | Previous 7 days | Latest 7 days |
|---|---|---|
| Illustrative discussion count | 1,000 | 1,380 |
| Average per day | 142.9 | 197.1 |
| Change | Baseline | +38% |
Check whether growth is speeding up
Here, velocity means the change in discussion volume over a fixed period. Acceleration tells you whether that change is getting faster. Two periods let you compare growth; you need a third comparable period to see whether growth is accelerating. This chart explains those terms. It does not reveal the scoring method used in the live product.
Read the posts behind the spike
A news story or one popular creator can cause a spike. Duplicate posts or changes in the sources you collect can do the same. Read a sample, note anything you excluded and explain the limits of what you reviewed. Questions about a treatment name are different from requests to book. Check that the topic fits your services and capacity.
Decide what to publish
If people are confused by treatment terms, an explanation reviewed by a practitioner may help more than an offer. Write down what you observed, what you think it means and what you propose to publish. After publishing, check the trend again and read the questions the content prompted. Reach alone cannot tell you whether a treatment suits someone or whether the campaign earned revenue.
About this guidance
Guidance for clinic marketing teams. Examples are labelled. This is not advice about an individual’s treatment.
Written by the Qallora editorial team. The examples show how to plan content, not how much demand exists today. Your clinic must review treatment claims and approve the material it publishes.