Content planning & creation

PLAN THE CAMPAIGN.
CREATE THE CONTENT.

Once you choose a topic, write the brief and schedule the posts. Adapt the content for each channel, then have your clinic review it.

Sample brief / Hair consultations

SHOW PATIENTS
WHAT TO EXPECT.

What happens at a first hair consultation?

Audience: adults considering a first hair consultation.
Message: explain the first visit and invite patients to ask questions.
Review: no diagnosis or guaranteed regrowth claims.

Get the editable planning template

The first hair consultationFour posts about the same topic

LAYAN CLINIC · Sample plan Select a post to preview it.

How the campaign looks on each channel

Instagram

Hair consultations 4-slide carousel

TikTok

Hair consultations 3-scene storyboard

YouTube

Hair consultations Explainer storyboard

Snapchat

Hair consultations 3-frame story

Illustrative creative. Videos are storyboard previews, not finished films.

Before it goes out

REVIEW THE CONTENT
BEFORE YOU PUBLISH.

Agree the brief before production starts. Check the treatment claims and read the copy alongside the images or video. Your clinic approves the final version, including work made by the production team.

Explore more campaign examples

PLAN THE CAMPAIGN.CREATE THE CONTENT.

SHOW PATIENTSWHAT TO EXPECT.

REVIEW THE CONTENTBEFORE YOU PUBLISH.

PLAN THE CAMPAIGN.
CREATE THE CONTENT.

SHOW PATIENTS
WHAT TO EXPECT.

REVIEW THE CONTENT
BEFORE YOU PUBLISH.